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How Nintendo Shaped 30 Years of U.S. Gaming

Written By Bersemangat on Selasa, 04 Desember 2012 | 11.36

1. The Crash

The video game crash of the early 1980s was caused by very few controls on hardware and software and manufacturers. Designers released poor-quality games, including big-budget tie-ins like the E.T. game for Atari, which flopped so badly that all extra copies were taken to a landfill. Artwork courtesy of MBAOnline

Click here to view this gallery.

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Nintendo has earned almost of 30 years of success in the American game market. Millions of people recognize iconic characters like Mario, and the company has sold consoles and handhelds in the hundreds of millions.

But Nintendo came to America during a rocky time for video games, when bad systems and cheap, derivative games saturated the market. So, how did it manage to teach Americans to embrace gaming as something families could enjoy together?

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Now, as Nintendo releases its newest console, we take a look at its commanding authority in the U.S. market since 1985.

Gallery courtesy of MBAOnline. Thumbnail courtesy of Shardayyy, Flickr.

This story originally published on Mashable here.


11.36 | 0 komentar | Read More

Facebook voting begins on Instagram data-sharing, email privacy

SAN FRANCISCO (Reuters) - Facebook Inc opened the polls on Monday for its roughly 1 billion users to vote on a variety of changes to the social network's policies, including a proposal to scrap the user voting system that Facebook introduced in 2009.

Facebook also said it had "clarified" some of the proposed changes, specifying that a new policy allowing it to share user data with recently acquired photo-application Instagram will be carried out in compliance with applicable laws and that Facebook will seek user consent when necessary.

The proposed changes, which Facebook announced on November 21, generated roughly 89,000 user comments as well as concerns from some privacy-advocacy groups and a request for more information from the Data Protection Commission in Ireland, where Facebook's European business has its headquarters.

"Based on your feedback and after consultation with our regulators, including the Irish Data Protection Commissioner's Office, we've further clarified some of our proposals," said Elliot Schrage, Facebook Vice President of Communications, Public Policy and Marketing in a post on Facebook's company blog on Monday.

Facebook is proposing to eliminate the 4-year-old system that allows users to vote on changes to its governance policies. The company says the voting system hasn't functioned as intended and is no longer suited to its current situation as a large publicly traded company subject to oversight by various regulatory agencies.

Facebook said on Monday that it would incorporate user suggestions for creating new tools to "enhance communication" on privacy and governance matters.

Another proposal would loosen the restrictions on how members of the social network can contact other members using the Facebook email system. The company said it planned to replace the "Who can send you Facebook messages" setting with new filters for managing incoming messages.

Facebook's potential information sharing with Instagram, a photo-sharing service for smartphone users that it bought in October, flows from proposed changes that would allow the company to share information between its own service and other businesses or affiliates it owns.

The change could open the door for Facebook to build unified profiles of its users that include people's personal data from its social network and from Instagram, similar to recent moves by Google Inc.

Facebook said on Monday that the proposed change was "standard in the industry" and "promotes the efficient and effective use of the services Facebook and its affiliates," such as allowing users in the U.S. to interact with users in Europe.

"This provision covers Instagram and allows us to store Instagram's server logs and administrative records in a way that is more efficient than maintaining totally separate storage systems," the company wrote in a separate post on its website Monday titled "explanation of changes".

"Where additional consent of our users is required, we will obtain it," Facebook said.

Facebook users have until December 10 to vote on the policies using a special third-party application provided by Facebook and Facebook said the results will be certified by an independent auditor.

The vote is only binding if at least 30 percent of users take part, and two prior votes never reached that threshold.

(Reporting By Alexei Oreskovic; editing by Andrew Hay)


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Nokia Siemens services unit faces closure: paper

FRANKFURT (Reuters) - A service unit of Nokia Siemens Networks (NSN) in Germany faces closure after losing a contract with its biggest customer, German daily newspaper Sueddeutsche Zeitung reported.

The newspaper cited company sources as saying workers at NSN Services would be told in a meeting on Wednesday that Deutsche Telekom has cancelled its contract with the Nuremberg-based company effective at the end of the month.

The newspaper said talks for a new contract have failed. Without the income from Deutsche Telekom, NSN Services will have to shut down at the end of 2013, affecting 1,000 jobs, it said.

NSN declined to comment. Telephone calls to Deutsche Telekom late on Monday were not answered.

NSN, a 50-50 joint venture between Nokia Oyj and Siemens AG, is carrying out a cost-cutting plan, which includes laying off a quarter of its staff and selling product lines to focus on mobile broadband.

On Monday, it said it was selling its optical fiber unit to Marlin Equity Partners, resulting in the transfer of up to 1,900 employees, mainly in Germany and Portugal.

(Reporting by Maria Sheahan and Tarmo Virki; Editing by Bob Burgdorfer)


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Qualcomm may become Sharp's biggest shareholder: sources

TOKYO (Reuters) - Qualcomm Inc may become Sharp Corp's biggest shareholder, a move that would give the struggling Japanese TV maker the backing of a big chipmaker and help reassure investors about its viability, two sources familiar with matter said.

The two technology firms are in talks for Qualcomm to invest as much as 10 billion yen ($121.5 million) in Sharp, and to jointly develop a new generation of power-saving IGZO displays, the sources said on the condition they were not identified.

At yesterday's closing price that would give Qualcomm a 5 percent stake after dilution. Sharp's stock, which has lost three quarters of its value since the start of the year, rose as much as 2.9 percent on Tuesday after the Nikkei business daily first reported the potential partnership.

Sharp declined to comment, while Qualcomm officials were not immediately available.

Sharp may announce the tie-up as early as Tuesday. Under its terms, Sharp could receive about 5 billion yen from Qualcomm through a private placement of new shares by the end of the year, with the remaining investment to come after panel production starts.

Sharp had been expected to make Hon Hai Precision Industry Co Ltd its biggest shareholder adding to an earlier agreement to sell the Taiwanese company a stake in its advanced television LCD panel plant in Sakai, western Japan. That agreement, however, unraveled as losses and mounting debt threatened to put Sharp out of business, forcing it to seek a $4.4 billion bank bailout.

Talks with Hon Hai to renegotiate its investment have since stalled, but it may buy some of Sharp's overseas TV assembly plants. The Sankei newspaper reported on Sunday that Hon Hai plans to purchase three factories in China, Malaysia and Mexico for $667 million.

The investment from Qualcomm would help Sharp boost its shareholder equity ratio, which at the end of September stood at 9.9 percent, half the 20 percent level usually considered the minimum for financial stability.

Last month, Sharp nearly doubled its forecast full-year net loss to 450 billion yen ($5.47 billion) after booking a $1.1 billion restructuring charge in July-September.

($1 = 82.2850 Japanese yen)

(Reporting by Reiji Murai; Writing by Tim Kelly, Mayumi Negishi and James Topham; Editing by Daniel Magnowski)


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Zynga shares slide after privileged status with Facebook ends

Written By Bersemangat on Senin, 03 Desember 2012 | 11.36

(Reuters) - Shares of gaming company Zynga Inc fell as much as 10 percent, a day after the "Farmville" creator reached an agreement with Facebook Inc that reduces its dependence on the social networking giant.

The companies reported in regulatory filings on Thursday that they have reached an agreement to amend a 2010 deal that was widely seen as giving Zynga privileged status on the world's No.1 social network.

Zynga gets a freer hand to operate a standalone gaming website, but gives up its ability to promote its site on Facebook and to draw from the thriving social network of about 1 billion users.

"Although Zynga investors have reacted negatively to Thursday's announcements so far, we view them as a long-term positive for both companies," Wedbush Securities analyst Michael Pachter said in a note to clients.

"Zynga now has an advantage to offer more payment options which could result in additional subscribers who are not Facebook users," he said, maintaining his "outperform" rating and price target of $4 on the stock.

Both internet companies have been trying to reduce their interdependence, with Zynga starting up its own Zynga.com platform, and Facebook wooing other games developers.

In recent quarters, fees from Zynga contributed 15 percent of Facebook's revenue, while Zynga relies on Facebook for roughly 80 percent of its revenue.

Francisco-based Zynga's shares were down 7 percent at $2.44 in morning trading on the New York Stock Exchange on Friday.

Facebook shares were down more than 1 percent at $26.98.

(Reporting By Aurindom Mukherjee in Bangalore; Editing by Don Sebastian)


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EBay's double tax base prompts calls for investigation

LONDON (Reuters) - Britain and Germany may have missed out on a combined $1 billion in sales tax since online marketplace eBay picked a tiny Luxembourg office as its base for EU sales, a shift that lawmakers say should now be investigated.

EBay's nomination of Luxembourg unit eBay Europe Sarl - with a staff of nine - as its provider of services to EU clients allows it to charge customers in Europe a low rate of sales tax, often known as Value Added Tax, helping it to compete against rivals.

However, the unit doesn't actually receive the money from sales. Instead, eBay said it continues to channel revenues through a Berne-based unit, allowing the company also to benefit from what Swiss tax lawyers say is the most competitive corporate income tax regime in Europe.

EU rules allow companies to establish subsidiaries in Luxembourg and levy VAT at Luxembourg's low VAT rate on sales to customers across the bloc.

However, the rules also allow individual EU taxmen to challenge any claim to Luxembourg residence, and the right to charge Luxembourg VAT, in their domestic courts, if the taxman feels a Luxembourg-based subsidiary does not have sufficient staff or assets to support its claim to be the true supplier of goods or services.

Tax experts say eBay's arrangement, which appears to give eBay the best of both income and sales tax worlds, could be open to challenge, and lawmakers in the UK and Germany want their taxmen to investigate.

"I hope that HMRC (UK tax authority Her Majesty's Revenue and Customs) takes note ... and takes prompt action," said Margaret Hodge, member of parliament and chairman of the Public Accounts Committee (PAC), which monitors government finances.

"I will be seeking assurance that they are, next time we take evidence from HMRC," she added. Officials from HMRC are due to testify to the PAC in early December as part of the committee's investigation into tax matters.

Sven Giegold, member of the European Parliament for Germany's Green Party, said he wanted the German tax authorities to "have a very critical look at this".

It is common for companies to seek to reduce their tax bills, and a number of multinationals have established bases in Luxembourg so they can charge customers lower levels of VAT.

EBay said HMRC was aware of all its tax arrangements and that it was confident it met all its tax liabilities in the UK and elsewhere.

"In all countries and at all times, eBay is fully compliant with national, EU and international tax rules (including the OECD) including the remittance of VAT to the appropriate authorities," an eBay spokesman said in an emailed statement.

The UK, German, French and Luxembourg tax authorities declined to comment on eBay, citing rules on taxpayer confidentiality.

LOWER THRESHOLD

Big companies' tax practices have risen to the top of the political agenda in Europe in the past year, with lawmakers growing increasingly frustrated with the way in which companies such as search engine company Google pay almost no income tax in countries where they have billions of dollars in sales.

The companies escape liability for income taxes in countries like the UK by arguing the value created by their business, and therefore the location where the profit should be realized, is not the place where the customer resides, but rather in the location where the intellectual property underpinning the product or service is based.

Chas Roy-Chowdhury, head of taxation at the Association of Chartered Certified Accountants, said this was a valid economic argument and that if, for example, HMRC wants to claim more income tax from Google, it has to prove the company is generating more value in the UK than it is declaring.

This would require a thorough deconstruction of its business model and supply chain.

However, it is easier to establish liability to VAT, since this tax hinges simply on the location of the buyer and seller.

"The threshold is lower," said Simon Newark, head of VAT at accountants UHY Hacker.

"There are a lot more aspects for HMRC to challenge in VAT than in direct (income) tax."

For tax purposes, the EU deems eBay's online platform an "electronically supplied service", a category that also covers e-Books and music downloads.

Under EU rules, suppliers of such services based within the bloc are supposed to charge EU customers VAT at the rate prevailing in the country where the supplier is based.

A number of suppliers of electronic services, including Amazon.Com Inc and Apple Inc's iTunes have established European headquarters in Luxembourg to enable them to charge customers lower VAT rates than prevail in their customers' countries.

Luxembourg has traditionally charged the lowest standard VAT rates in the European Union. Its 15 percent rate compares with rates of 19-25 percent in most other EU members.

By charging customers VAT at Luxembourg's rate eBay is better able to compete with rivals based elsewhere in the EU, such as Britain's eBid, which must charge customers VAT at the standard UK rate of 20 percent.

However, to be entitled to charge Luxembourg rates, a company has to be able to prove in British, German or EU courts that it is genuinely based in the Grand Duchy.

Companies selling to EU customers from outside the EU - as eBay was until the 2007 nomination of eBay Europe Sarl as supplier to EU clients - must charge European customers VAT at the rate prevailing in the country where the customer resides, and to pay that VAT to the taxman in the customer's country.

There is no definitive checklist that determines the true base of a company and any decision by a national court can be challenged in the European Court of Justice. In the UK, HMRC said it approached the matter on a case-by-case basis, and disputes are often resolved in court.

"HMRC will challenge any arrangements where it is claimed that supplies are made from a particular country but the business does not have the necessary resources to make those supplies," a spokesman said.

EUROPE EXPANSION

EBay, which is headquartered in San Jose, California, moved into Europe in 1999 when it established eBay International in Berne. Switzerland's low income tax regime for foreign companies was highly beneficial for the auction site. "We do have a very favorable international tax structure," then-Chief Financial Officer Rajiv Dutta told analysts in 2002 when asked how the company managed to pay such low taxes on its non-U.S. income.

The Swiss base also meant, initially, that the company didn't have to charge EU customers VAT. But in 2003, Brussels changed the rules, which forced eBay to charge EU sellers on its platform VAT based on their residence. The VAT gathered was remitted to the tax authority in the customer's country.

Not all customers are charged VAT. Most medium-sized and big businesses are legitimately exempted from paying VAT on some purchases, such as eBay seller fees.

EBay's Swiss-based European public relations head declined to say what portion of its EU customers were liable to be charged VAT. James Cordwell, equities analyst at Atlantic Equities, estimated that such customers accounted for 40-50 percent of sales in Europe.

Since the 2007 creation of its Luxembourg operation, eBay has had German fee revenues of $6.1 billion and UK revenues of $5 billion, its annual accounts show.

If the services were supplied from Switzerland or another non-EU country, and assuming only half of customers should have been charged VAT, EU rules would have obliged eBay to collect $580 million in VAT for the German taxman and $500 million in VAT for HMRC since 2007.

EBay's entitlement to charge Luxembourg VAT on sales and to pay this to the Luxembourg taxman rests on being able to prove in court that eBay Europe Sarl is the provider of services to EU clients.

But despite German and UK fee income of $3.1 billion last year, eBay Europe Sarl recorded turnover of only 5 million euros in 2011.

John Hemming, an MP with the Liberal Democrats, the junior partner in the British coalition government, said the fact eBay's sales revenues did not go through the Luxembourg unit undermined the claim that it was the true provider of services to EU clients.

"If it's a real transaction, you would expect the money to pass with it, and not pass someplace else," he said.

Rather than going to Luxembourg, the money generated from customers continues to go to Berne-based eBay International AG, a spokeswoman said.

When Reuters visited in mid November, staff at the Luxembourg office, just opposite the central post office, declined to discuss what operations the unit conducted for eBay.

A spokesman later said the office conducted activities including billing, data privacy, contracting, regulatory, management and some customer services operations.

By contrast, Amazon and iTunes do report their sales of ebooks and music downloads to EU customers through their Luxembourg units.

Prem Sikka, professor of accounting at Essex University, along with Newark and Roy-Chowdhury said a cash trail through a unit was one of the key factors used as evidence that the unit was the true supplier of a service.

UK and German tax authorities could argue that the shift in eBay's supply base to Luxembourg from Berne was therefore not genuine. If successful, they could claim back the VAT lost.

EBay declined to say why it channeled sales through Switzerland. Tax advisors say the country can still offer some companies lower tax rates than other European low-tax jurisdictions such as Ireland and Luxembourg.

Indeed, EBay's closest rival Amazon, which channels about half its non-U.S. earnings through Luxembourg, reported average income tax on overseas earnings of 6 percent in the past four years. EBay paid just 3 percent over the same period.

(Additional reporting by Brenda Goh; Editing by Will Waterman)


11.36 | 0 komentar | Read More

Top 5 Kids Apps of the Week

Chris Crowell is a veteran kindergarten teacher and contributing editor to Children's Technology Review, a web-based archive of articles and reviews on apps, technology toys and video games. Download a free issue of CTR here.

[More from Mashable: 7 Stylish iPad Cases With Notepads]

Crazy Chinese Flashcards

$1.99 Ages 6-up Overall rating: 4.3 out of 5 stars Why we like it: Anyone with doubts about the pedagogic power of an iPad or Android device should spend a few minutes with this app. Why? They'll be speaking Chinese in just a day. Of course you'll only learn the basics: things like numbers from one to 10, animals, fruits, colors, countries by flags, shapes, transportation and stationary. Still, that's 71 Chinese words, presented in a series of drills. Need to know: Testers found the experience to be engaging, and fast repetition was surprisingly effective, despite the primitive-looking graphics. Ease of use: 8/10 Educational: 9/10 Entertaining: 9/10

Click here to view this gallery.

[More from Mashable: How Valuable is a Social Media Audience, Really?]

Your children will learn basic Chinese in one day with a fun app that teaches them through repetition and drills. In this week's Top 5 Kids Apps, they'll also learn how to program by playing with lions, and the Jib Jab brothers are back with some excellent entertainment for kids.

Our friends at Children's Technology Review shared with us these 5 top apps from their comprehensive monthly database of kid-tested reviews. The site covers everything from math and counting to reading and phonics.

Check back next week for more Top Kids Apps from Children's Technology Review.

This story originally published on Mashable here.


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China's dot-com darlings tap cheap global credit

HONG KONG/SHANGHAI (Reuters) - Chinese search engine company Baidu Inc paid a lower interest rate than Google Inc when it sold $750 million in 10-year bonds last month.

China's three dominant dot-com names - Baidu, Alibaba and Tencent Holdings Ltd - have successfully tapped global funding this year, stockpiling a combined $6 billion in debt despite investor skepticism about opaque Chinese companies.

The big three plan to use the money to pad their industry advantage at home, to compete better abroad, and perhaps to buy cash-starved rivals.

Ultra-low interest rates on U.S. government bonds, the benchmark against which most debt is measured, have driven down borrowing costs around the world. That has been a boon to corporate borrowers who are finding plenty of yield-hungry investors willing to extend long-term credit.

"The mature guys, Alibaba, Tencent, Baidu, these guys need to fund new growth. They are incredibly dominant in China, so they need to expand into international markets and create new products," said Sean O'Rourke, an analyst at Shanghai-based Redtech Advisors.

O'Rourke said the money that Baidu raised in November - a total of $1.5 billion in 5- and 10-year bonds - would be more than enough to buy some of its smaller rivals, and said there were "dozens" of potential takeover targets.

While Baidu said it intends to use this tranche of funds for cross-border acquisitions, it could potentially spend it on buying domestic competitors that have listed abroad.

Baidu's bond sale was notable both for its size and its reception in the market, which has been skeptical of U.S.-listed Chinese companies after a rash of accounting scandals. The hurdle was especially high for Baidu because it lacks the physical assets bond investors prefer, and it was seeking a 10-year term, which is a lifetime for a technology firm.

Yet it managed to sell the debt at a yield of 3.518 percent, just 185 basis points over the risk-free rate that is normally associated with U.S. Treasury bonds.

Google sold 10-year bonds in May 2011 with a yield of 3.734 percent. Treasury yields have fallen since then, so if Google were to tap the market now it might obtain a lower rate.

IPO NO GO

The bond market embrace comes at a good time for technology companies because corporate the governance scandals have all but shut down another popular funding avenue - listing of shares on U.S. exchanges.

Just two Chinese technology companies have successfully launched U.S. initial public offerings this year, including newly listed YY Inc. That's down from 15 in 2011 and way off the 41 issues in 2010.

These IPOs have raised only $153 million this year, compared with $2.17 billion last year and $4.01 billion in 2010, Thomson Reuters data shows. By contrast, Tencent and Baidu raised $2.1 billion via bond issues this year, while Alibaba has raised a massive $4 billion in loans.

"It's a lot faster and simpler to raise bonds - raising equity would result in share dilution and takes a longer time," said Thomas Chong, Internet analyst with BOCI Research in Hong Kong.

Chong said the companies were keen to borrow even though their balance sheets are loaded with cash because they need U.S. dollars but their revenue is primarily in yuan.

Tencent is expected to nearly double its free cash flow in the current year to 18.3 billion yuan ($2.94 billion), according to Nomura. Baidu's free cash flow this year is estimated to hit 8.0 billion yuan, Credit Suisse said in a report.

China's tax laws provide another incentive to borrow in the international credit markets. If Chinese companies use domestic cash to repay foreign borrowing, they would have to pay a remittance tax of as much as 10 percent, said Catherine Chan, head of investor relations at Tencent.

"Raising offshore capital to repay offshore loans through bonds issues will help optimize our tax obligation while allowing us to take advantage of the higher deposit rates in China by parking cash generated from our operations onshore," she said.

SIZE MATTERS

Credit investors and analysts doubt that the positive reception afforded to China's tech giants will trickle down to smaller players whose prospects may be less certain. That means debt markets won't replace IPOs.

Many Chinese Internet companies could use cheap bond funding right now, especially those in gaming and e-commerce. But the lesser known firms are eyed suspiciously because they lack solid assets and their cash flows are unpredictable.

"It will take some time to educate the bond market about Internet companies, given we are usually asset-light and have a shorter track record than traditional brick-and-mortar industries," said Tencent's Chan.

Even for established names, market perceptions can change rapidly: Yahoo lost 80 percent of its market capitalization since its Internet peak in 1999 while Google's stock has risen more than six-fold since its stock market debut in 2004.

"If you look at the rapid rate of changes in technology and consumer behavior, I would be concerned about holding debt in the longer term. You could, for instance, have some new platforms or delivery medium emerging and taking over from these sites," said Tim Jagger, Singapore-based portfolio manager at Aviva Investors.

(Additional reporting by Melanie Lee in Shanghai; Editing by Emily Kaiser)


11.36 | 0 komentar | Read More

Zynga shares slide after privileged status with Facebook ends

Written By Bersemangat on Minggu, 02 Desember 2012 | 11.36

(Reuters) - Shares of gaming company Zynga Inc fell as much as 10 percent, a day after the "Farmville" creator reached an agreement with Facebook Inc that reduces its dependence on the social networking giant.

The companies reported in regulatory filings on Thursday that they have reached an agreement to amend a 2010 deal that was widely seen as giving Zynga privileged status on the world's No.1 social network.

Zynga gets a freer hand to operate a standalone gaming website, but gives up its ability to promote its site on Facebook and to draw from the thriving social network of about 1 billion users.

"Although Zynga investors have reacted negatively to Thursday's announcements so far, we view them as a long-term positive for both companies," Wedbush Securities analyst Michael Pachter said in a note to clients.

"Zynga now has an advantage to offer more payment options which could result in additional subscribers who are not Facebook users," he said, maintaining his "outperform" rating and price target of $4 on the stock.

Both internet companies have been trying to reduce their interdependence, with Zynga starting up its own Zynga.com platform, and Facebook wooing other games developers.

In recent quarters, fees from Zynga contributed 15 percent of Facebook's revenue, while Zynga relies on Facebook for roughly 80 percent of its revenue.

Francisco-based Zynga's shares were down 7 percent at $2.44 in morning trading on the New York Stock Exchange on Friday.

Facebook shares were down more than 1 percent at $26.98.

(Reporting By Aurindom Mukherjee in Bangalore; Editing by Don Sebastian)


11.36 | 0 komentar | Read More

EBay's double tax base prompts calls for investigation

LONDON (Reuters) - Britain and Germany may have missed out on a combined $1 billion in sales tax since online marketplace eBay picked a tiny Luxembourg office as its base for EU sales, a shift that lawmakers say should now be investigated.

EBay's nomination of Luxembourg unit eBay Europe Sarl - with a staff of nine - as its provider of services to EU clients allows it to charge customers in Europe a low rate of sales tax, often known as Value Added Tax, helping it to compete against rivals.

However, the unit doesn't actually receive the money from sales. Instead, eBay said it continues to channel revenues through a Berne-based unit, allowing the company also to benefit from what Swiss tax lawyers say is the most competitive corporate income tax regime in Europe.

EU rules allow companies to establish subsidiaries in Luxembourg and levy VAT at Luxembourg's low VAT rate on sales to customers across the bloc.

However, the rules also allow individual EU taxmen to challenge any claim to Luxembourg residence, and the right to charge Luxembourg VAT, in their domestic courts, if the taxman feels a Luxembourg-based subsidiary does not have sufficient staff or assets to support its claim to be the true supplier of goods or services.

Tax experts say eBay's arrangement, which appears to give eBay the best of both income and sales tax worlds, could be open to challenge, and lawmakers in the UK and Germany want their taxmen to investigate.

"I hope that HMRC (UK tax authority Her Majesty's Revenue and Customs) takes note ... and takes prompt action," said Margaret Hodge, member of parliament and chairman of the Public Accounts Committee (PAC), which monitors government finances.

"I will be seeking assurance that they are, next time we take evidence from HMRC," she added. Officials from HMRC are due to testify to the PAC in early December as part of the committee's investigation into tax matters.

Sven Giegold, member of the European Parliament for Germany's Green Party, said he wanted the German tax authorities to "have a very critical look at this".

It is common for companies to seek to reduce their tax bills, and a number of multinationals have established bases in Luxembourg so they can charge customers lower levels of VAT.

EBay said HMRC was aware of all its tax arrangements and that it was confident it met all its tax liabilities in the UK and elsewhere.

"In all countries and at all times, eBay is fully compliant with national, EU and international tax rules (including the OECD) including the remittance of VAT to the appropriate authorities," an eBay spokesman said in an emailed statement.

The UK, German, French and Luxembourg tax authorities declined to comment on eBay, citing rules on taxpayer confidentiality.

LOWER THRESHOLD

Big companies' tax practices have risen to the top of the political agenda in Europe in the past year, with lawmakers growing increasingly frustrated with the way in which companies such as search engine company Google pay almost no income tax in countries where they have billions of dollars in sales.

The companies escape liability for income taxes in countries like the UK by arguing the value created by their business, and therefore the location where the profit should be realized, is not the place where the customer resides, but rather in the location where the intellectual property underpinning the product or service is based.

Chas Roy-Chowdhury, head of taxation at the Association of Chartered Certified Accountants, said this was a valid economic argument and that if, for example, HMRC wants to claim more income tax from Google, it has to prove the company is generating more value in the UK than it is declaring.

This would require a thorough deconstruction of its business model and supply chain.

However, it is easier to establish liability to VAT, since this tax hinges simply on the location of the buyer and seller.

"The threshold is lower," said Simon Newark, head of VAT at accountants UHY Hacker.

"There are a lot more aspects for HMRC to challenge in VAT than in direct (income) tax."

For tax purposes, the EU deems eBay's online platform an "electronically supplied service", a category that also covers e-Books and music downloads.

Under EU rules, suppliers of such services based within the bloc are supposed to charge EU customers VAT at the rate prevailing in the country where the supplier is based.

A number of suppliers of electronic services, including Amazon.Com Inc and Apple Inc's iTunes have established European headquarters in Luxembourg to enable them to charge customers lower VAT rates than prevail in their customers' countries.

Luxembourg has traditionally charged the lowest standard VAT rates in the European Union. Its 15 percent rate compares with rates of 19-25 percent in most other EU members.

By charging customers VAT at Luxembourg's rate eBay is better able to compete with rivals based elsewhere in the EU, such as Britain's eBid, which must charge customers VAT at the standard UK rate of 20 percent.

However, to be entitled to charge Luxembourg rates, a company has to be able to prove in British, German or EU courts that it is genuinely based in the Grand Duchy.

Companies selling to EU customers from outside the EU - as eBay was until the 2007 nomination of eBay Europe Sarl as supplier to EU clients - must charge European customers VAT at the rate prevailing in the country where the customer resides, and to pay that VAT to the taxman in the customer's country.

There is no definitive checklist that determines the true base of a company and any decision by a national court can be challenged in the European Court of Justice. In the UK, HMRC said it approached the matter on a case-by-case basis, and disputes are often resolved in court.

"HMRC will challenge any arrangements where it is claimed that supplies are made from a particular country but the business does not have the necessary resources to make those supplies," a spokesman said.

EUROPE EXPANSION

EBay, which is headquartered in San Jose, California, moved into Europe in 1999 when it established eBay International in Berne. Switzerland's low income tax regime for foreign companies was highly beneficial for the auction site. "We do have a very favorable international tax structure," then-Chief Financial Officer Rajiv Dutta told analysts in 2002 when asked how the company managed to pay such low taxes on its non-U.S. income.

The Swiss base also meant, initially, that the company didn't have to charge EU customers VAT. But in 2003, Brussels changed the rules, which forced eBay to charge EU sellers on its platform VAT based on their residence. The VAT gathered was remitted to the tax authority in the customer's country.

Not all customers are charged VAT. Most medium-sized and big businesses are legitimately exempted from paying VAT on some purchases, such as eBay seller fees.

EBay's Swiss-based European public relations head declined to say what portion of its EU customers were liable to be charged VAT. James Cordwell, equities analyst at Atlantic Equities, estimated that such customers accounted for 40-50 percent of sales in Europe.

Since the 2007 creation of its Luxembourg operation, eBay has had German fee revenues of $6.1 billion and UK revenues of $5 billion, its annual accounts show.

If the services were supplied from Switzerland or another non-EU country, and assuming only half of customers should have been charged VAT, EU rules would have obliged eBay to collect $580 million in VAT for the German taxman and $500 million in VAT for HMRC since 2007.

EBay's entitlement to charge Luxembourg VAT on sales and to pay this to the Luxembourg taxman rests on being able to prove in court that eBay Europe Sarl is the provider of services to EU clients.

But despite German and UK fee income of $3.1 billion last year, eBay Europe Sarl recorded turnover of only 5 million euros in 2011.

John Hemming, an MP with the Liberal Democrats, the junior partner in the British coalition government, said the fact eBay's sales revenues did not go through the Luxembourg unit undermined the claim that it was the true provider of services to EU clients.

"If it's a real transaction, you would expect the money to pass with it, and not pass someplace else," he said.

Rather than going to Luxembourg, the money generated from customers continues to go to Berne-based eBay International AG, a spokeswoman said.

When Reuters visited in mid November, staff at the Luxembourg office, just opposite the central post office, declined to discuss what operations the unit conducted for eBay.

A spokesman later said the office conducted activities including billing, data privacy, contracting, regulatory, management and some customer services operations.

By contrast, Amazon and iTunes do report their sales of ebooks and music downloads to EU customers through their Luxembourg units.

Prem Sikka, professor of accounting at Essex University, along with Newark and Roy-Chowdhury said a cash trail through a unit was one of the key factors used as evidence that the unit was the true supplier of a service.

UK and German tax authorities could argue that the shift in eBay's supply base to Luxembourg from Berne was therefore not genuine. If successful, they could claim back the VAT lost.

EBay declined to say why it channeled sales through Switzerland. Tax advisors say the country can still offer some companies lower tax rates than other European low-tax jurisdictions such as Ireland and Luxembourg.

Indeed, EBay's closest rival Amazon, which channels about half its non-U.S. earnings through Luxembourg, reported average income tax on overseas earnings of 6 percent in the past four years. EBay paid just 3 percent over the same period.

(Additional reporting by Brenda Goh; Editing by Will Waterman)


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